What’s better than doomscrolling alone? Doomscrolling together.
TikTok has made that possible with a new feature where you can share a feed with someone via DMs. Wrote TikTok in a press release:
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“We’re also announcing Shared Feed, a new way for friends and families to watch and enjoy TikTok content together though a shared interest-based feed in direct messaging. Shared Feed can help two people stay connected by surfacing new content tailored to both of their tastes, from sports to holiday winter activities and even their favorite fashion creators.
Each day, friends and family members will find a curated selection of 15 videos in their private chat aligned with their interests. Each Shared Feed is unique to the people who join it, and videos are generated based on their TikTok activity, such as what they like, watch, and comment on.”
So all you need to do is start a “shared feed” in a DM with someone, then the TikTok algorithm will feed you a daily dose of more than a dozen videos that both people should enjoy. So, say, you and a golf buddy get fed golf clips, or you and your partner get recipe ideas for meal prep.
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Users can message about, comment on, and like the videos within the DM. And, should they not like the experience, users can leave the shared feed at any time.
