It was only a matter of time. The Meta-owned X killer is now entering its monetization era globally.
The app I’m talking about is Threads, which is rolling out ads to all Threads users globally starting next week. The platform, which is somewhat of a safe haven for advertisers, at least when compared to X, will leverage its 400 million+ monthly active users to rake in cold, hard cash.
The development follows the initial rollout of ads on Threads to advertisers last spring. Meta added that the ad experience on Threads wouldn’t be too different from Facebook and Instagram.
Ads on Threads are powered by Meta’s proven AI-powered ads system, which means people can expect to see the same level of personalization in Threads ads that they’re used to on other Meta platforms like Facebook and Instagram.
No ad flood
At least for now
Transitioning for advertisers is easy too. If they’re already advertising on Facebook or Instagram, they just need to add Threads to the campaigns.
It’s worth noting that this development doesn’t mean your Threads feed will be full of ads starting next week. The tech giant made it clear that the ad rollout will be very gradual, “with ad delivery initially remaining low” for the coming months.
Once fully deployed, users can expect to see static and video ads in 4:5 aspect ratio, carousel format, app ads, and more.
Elsewhere, in a bid to lure advertisers away from X, Meta also (loudly) highlighted how it will offer third-party verification through Meta Business Partners to conduct independent audits of where ads appear. This is a strategic move, especially since advertisers have previously had problems with their campaigns appearing next to sensitive or inappropriate content.
