Just last week, Google took a massive leap in its AI strategy. The tech giant rolled out Personal Intelligence for Gemini, which lets the AI tool take a look into your Gmail, Photos, Search data, and even your YouTube History to give you personalized answers.
Although Gemini has already been able to connect to other native Google apps, Personal Intelligence allows the tool to reason across those sources and retrieve specific details from them.
Although limited to Gemini in its initial release, Personal Intelligence is now expanding.
Google says Gemini’s Personal Intelligence is the context-aware AI you’ve been looking for
Without the privacy nightmares
Personal Intelligence is expanding to Google’s most important platform — it’s expanding to Search
Via AI Mode, Personal Intelligence will now be able to give you personalized Search results “that feel uniquely yours by connecting the dots across your Google apps.”
As expected, the experience is currently limited to Google AI Pro and AI Ultra subscribers on an opt-in basis. Additionally, it is currently limited to Gmail and Google Photos connections only. It is unclear if that will change in the future.
With Personal Intelligence, recommendations don’t just match your interests — they fit seamlessly into your life. You don’t have to constantly explain your preferences or existing plans, it selects recommendations just for you, right from the start.
Robby Stein, VP of Product, Google Search, shared an apt example of Personal Intelligence in action. He said that he had recently been browsing for a new pair of sneakers when AI Mode noticed a brand that he had recently bought sneakers from (likely via a receipt on Gmail) and suggested a new style he hadn’t seen. “The recommendation was spot on — I bought them instantly!” he wrote.
Strictly opt-in
Personal Intelligence in AI Mode can also take a proactive approach. If you’re looking to buy a new coat, the tool can parse through your upcoming trip details via Gmail and recommend brands and types that would suit the destination and the time of the year. For example, if you’re going to Chicago in the month of March, you’d “get suggestions for windproof, versatile coats that fit the weather and your preferred look. It’s like a personal shopper who already knows your itinerary and the vibe you’re going for.”
As is the case with Gemini, connecting Personal Intelligence to Gmail and Google Photos is completely opt-in. Connections will be disabled by default.
Personal Intelligence for AI Mode is rolling out as a Google Labs feature in the US. The feature is currently limited to personal Google accounts, and is not available for Workspace business, enterprise or education users.
