Samsung Galaxy S26 Ultra’s low-light teaser relies on AI, not real footage

With the Galaxy S26’s launch fast approaching, Samsung has ramped up its marketing efforts surrounding it. Since last week, the company has published several teasers, highlighting the various aspects of the device. It’s continuing that trend with a new short video putting the spotlight on Galaxy S26 Ultra’s low-light video capabilities, except it’s using AI to do so.

Samsung wants to build hype around the Galaxy S26’s next-gen low-light “Nightography” capabilities. Ideally, you’d expect the company to do this by sharing low-light images or video samples from the phone.

It has done something similar with its teaser titled “Brighten your after hours.” It suggests that the Galaxy S26 will deliver impressive video quality even in challenging lighting conditions, showing the before and after with low-light video mode enabled.

The catch? The entire clip is AI-generated. The company only partially acknowledges this towards the end of the teaser by saying, “This content was generated with the assistance of AI tools.”

If anything, it already paints the Galaxy S26’s camera in a poor light. Samsung should have shot this teaser from the Galaxy S26 to highlight its low-light prowess — assuming the camera can genuinely deliver that level of quality. Using AI-generated content serves no purpose here and shows the company’s lack of faith in the capabilities of its own products.

A wider aperture alone may not bring substantial improvements

The Galaxy S26 Ultra is rumored to get a wider f/1/.5 aperture vs. the S25 Ultra’s f/1.7. This should certainly help improve low-light images and videos, as more light will hit the sensor. But the difference might not be that big in daily life, especially since Samsung will supposedly stick to the same 200MP primary sensor as its last few Ultra flagships.

This is also probably why the company is using AI-generated content to hype the camera capabilities of its 2026 flagship.

Instead of the cameras, Samsung should focus on marketing the Galaxy S26 Ultra’s Privacy display feature, since it genuinely seems useful and could help the device stand out from the competition.

With the Galaxy S26 launch still more than a week away, expect Samsung to release additional short videos teasing the phone’s various features.