Apple recently announced that it’s hosting a “special experience” on March 4, and now Apple CEO Tim Cook is hyping up the event with a mysterious X post. The post includes a short video and the message, “A big week ahead. It all starts Monday morning! #AppleLaunch“
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So, what does it all mean?
First, Apple prognosticators like Mark Gurman at Bloomberg have predicted that Apple will make several announcements in the days leading up to March 4, and Cook has now seemingly confirmed these rumors. All eyes will be on Apple come Monday, March 2.
Instead of hosting a launch event at its Apple Park headquarters in Silicon Valley, the March 4 event will involve experiences in London, New York, and Shanghai.
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As is typical, Apple hasn’t officially confirmed what products will be released at the event, but rumors point to three very specific possibilities: an iPhone 17e, a new iPad Air, and new MacBooks. For the MacBooks, rumor has it Apple will be releasing a souped-up MacBook Pro with a new M5 Pro chip, a budget MacBook with a touchscreen display, or both, or neither. A more affordable MacBook could completely tip the balance of the budget laptop market in Apple’s favor, and if I made Windows laptops, I’d be worried right now.
I could definitely be reading too much into a six-second social video, but Cook’s X post looks to me like the back of a MacBook. The video also shows a person manipulating the Apple logo with their fingers, which, to me, screams “touchscreen.”
For now, Apple isn’t saying much, and it’s possible I’m overthinking the crumbs they’ve given us.
To find out for sure, check back next week as Mashable reports on the Apple “special experience.” In the meantime, you can join the rampant speculation that’s going down on social media.
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