Over the last few years, almost all major services have taken the subscription route. From cloud storage to note-taking apps, services that were once free now require a monthly subscription. It appears WhatsApp may soon join that growing list.
WABetaInfo found references to WhatsApp working on a new premium subscription plan, apparently called “WhatsApp Plus.” As part of the subscription, the premium tier will offer several customization options, including 14 new app icons, multiple accent colors, and themes.
Besides customization, WhatsApp Plus will purportedly allow users to pin up to 20 chats — up from the current limitation of only 3 conversations. While this may not seem like a big deal, the ability to pin more chats in the inbox should be helpful for heavy WhatsApp users.
Other reported perks include access to exclusive stickers, ringtones, and more immersive message reactions.
With time, WhatsApp may further expand on the premium features to add more value to its upcoming Plus subscription.
The report makes it clear that WhatsApp will remain free to use, with the upcoming Plus tier being an optional subscription offering extra perks.
Ironically, WhatsApp started as a paid messaging platform before taking the free route. It seems Meta is changing its monetization stance by offering features that power users may find helpful behind a subscription.
A paid WhatsApp tier could surprisingly find many takers
Meta has been using ads as a way to monetize WhatsApp’s large user base. A paid subscription could attract a sizeable audience, especially if the company bundles the right set of features.
Unlike Facebook and Instagram, Meta has not been as successful in monetizing WhatsApp because its private messaging model limits how and where ads can be displayed.
Meta already offers a Meta Verified subscription for its platforms, including WhatsApp, for $15 per month. However, it’s primarily meant for businesses, enabling them to protect their brand and connect with consumers easily.
WhatsApp Plus appears more consumer-oriented and will offer features that heavy users of the platform will presumably find useful.
It’s unclear how much Meta plans to charge for WhatsApp Plus. We should get a better idea of its cost as it nears official launch.
