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Gemini takes on ChatGPT and Claude with a major switching upgrade

March 27, 2026
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Google has been rapidly improving Gemini, rolling out useful new features almost every other week. If you have been in the Claude or ChatGPT camp and wanted to switch to Gemini but hesitated because you didn’t want to lose your memories and personal context, Google is now removing that barrier.

Gemini now features an “import memory” tool that lets you import your memories, preferences, and personal context from ChatGPT, Claude, and other AI chatbots.

This is a big deal as it’s painful to switch AI assistants. After weeks or months of use, these tools store a memory of your preferences, usage habits, and other details. Losing all of that acts as a barrier, forcing you to stick to the same chatbot even if there is a better alternative.

Gemini’s new import tool aims to remove this friction, making it much easier to switch without starting from scratch. The feature was spotted in testing less than a week ago.

Credit: Google

You can find the “Import memory in Gemini” in Gemini’s settings. It will give you a prompt to copy and paste into the other chatbot. Then, paste the response into Gemini’s import tool text box and click the “Add memory” option to save the information.

This will instantly give Gemini access to your personal preferences, helping it provide more personalized responses, and will tie in nicely with Personal Intelligence.

Google’s import memory feature for Gemini comes within weeks of Anthropic adding a similar option to Claude.

Bring your chat history into Gemini

You can also export your conversations from other chatbots and upload them to Gemini. It supports ZIP files up to 5GB and automatically organizes your chats, so you can pick up right where you left off. If needed, you can also delete the imported chats individually.

Unfortunately, you cannot import project files, attachments, or AI-generated images using Gemini’s import tool — only your prompts and responses are carried over.

In most AI chatbots, you can find the option to import your chat history under the Data and privacy section.

To simplify things, Google is also renaming Gemini’s “Past chats” feature to “Memory.” This change will appear in Gemini over the next few weeks.

Gemini’s new import tool is free to use and starts rolling out today for all free Google accounts.

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