On Tuesday, Netflix launched a new social media channel to celebrate and champion the pan-Asian diaspora: Netflix Golden. The introductory video for the channel features too many major — and talented — stars of Asian descent to name, but amongst the lineup is Freida Pinto, Ken Jeong, and Tan France.
“We are billions of people from dozens of countries with hundreds of languages and probably a trillion different ways to ferment vegetables,” say multiple stars in the clip.
The initiative is the latest in a string of audience-focused channels that Netflix has created, including Strong Black Lead, Most, and Netflix Is a Joke.
The YouTube promotion, directed by Shruti Ganguly, has been launched in tandem with individual Instagram, Twitter, and TikTok accounts dedicated to Netflix Golden. The channels will also feature Netflix’s existing interview series Spill the Boba Tea (hosted by Philip Wang, co-founder of Bopomofo Café). The first episode to appear on Netflix Golden will feature Emily in Paris star Ashley Park and will debut on Jan. 27.
According to Netflix, the choice to use “golden” in the title of the new channel stems from the phrase: “Real gold will always shine.” It’s time to let Asian stories, talent, and artistry shine, the company says.
