“Daniels” — the name of director team Daniel Kwan and Daniel Scheinert — are here to tell you why you shouldn’t text and talk in movie theaters. And since they’re the minds behind Everything Everywhere All at Once and Swiss Army Man, this PSA is a delightfully wild ride.
Theater chain Alamo Drafthouse asked Daniels to pitch them an idea for a “don’t talk” PSA that they could produce and show before movies. Their idea couldn’t be fully produced (you’ll see why), but illustrations by Andrew Cherry bring the whole thing to life. The PSA involves a texting intervention, a Ratatouille-style flashback, a dog named iPhone, and a former President of the United States.
So please, don’t talk or text while enjoying a movie in a theater. You never know what might happen.
