In the last few years, corporations have been trying to capitalize on Pride month — usually by adorning rainbow logos and releasing rainbow merchandise. This year, however, Pride campaigns are cranking up the sexual innuendo (all while conservatives are calling us “groomers,” but I digress). Burger King Austria, for example, released their “Pride Whopper” featuring burgers with either two “top” buns or two “bottom” buns.
Food delivery app Postmates is now taking it a step further with Eat With Pride, a first-ever “bottom-friendly” menu.
Postmates partnered with anal surgeon and sexual health and wellness expert Dr. Evan Goldstein to develop a menu for those who want to be penetrated during anal sex without mess.
“If you’re a top, it seems like you can eat whatever you want,” says the ad narrator, comedian Rob Anderson. “But if you’re a bottom, you’re expected to starve? Not this Pride!” The tops are portrayed as eggplants and bottoms as peaches, of course.
The ad goes on to list some foods that a bottom should avoid in the day before sex — like whole grains, cauliflower, and legumes — that contain insoluble fiber. This means they can’t dissolve in water, and are harder to flush out…if you catch my drift. Instead, Postmates and Dr. Goldstein recommend foods with soluble fiber and protein, such as white rice, citrus, and fish, as these digest easily and slowly. The menu will offer “bottom-friendly” dishes from restaurants in New York and Los Angeles.
The Eat With Pride video was conceptualized by a team of LGBTQ employees, according to Postmates. The app will also donate to mutual aid collective The Okra Project, which supports Black trans people (though Postmates isn’t disclosing the donation amount). So, there’s comfort in knowing this capitalist encouragement of butt sex is coming from queer people, and supporting queer people. Still, this year’s top and bottom-focused Pride campaigns may mark a shift in how far corporations are willing to go to reach into your rainbow wallet.
Postmates’s bottom-friendly menu will only be available in New York and Los Angeles, but at least we can all marvel at the evolution of corporate Pride.
