Here’s How Much Money Activision And EA Make From Microtransactions

Unbelievable. I feel like I’m one of the very few who don’t blow money on microtransactions and support these garbage practices.

“Activision Blizzard measures microtransactions through a bucket called “in-game net bookings,” and these reached $956 million for the quarter ended March 31.”

“Moving to Electronic Arts, the company measures microtransactions through a label called “live services.” For the quarter ended March 31, EA made $789 million from live services”