The Prime Early Access Sale is a two-day affair that begins on Oct. 11 at 3 a.m ET and runs through Oct. 12.
This marks the first time Amazon has hosted two Prime Day-esque events in the same calendar year, the first of which fell on July 12 and 13 in 2022. It’s not a total surprise, though: CNBC reported in June that Amazon had notified select third-party merchants of a “Prime Fall” deal event through its internal Seller Central portal, instructing them to submit time-sensitive Lightning Deals (or flash sales) for consideration.
