The 2022 midterm elections proved that the youth vote is strong — and that polling measures are, maybe, not. Now that Election Day has passed, there’s one metric yet to explore: Pornhub views, of course.
Two years ago, during the presidential election, Pornhub traffic dipped around primetime, with an 11 percent drop around 6 p.m. This year, traffic decreased around the same time — but not as much. The tube site received only a seven percent drop at 6 and 7 p.m. Compared to a typical Tuesday, however, traffic didn’t recover; after 4 p.m., it remained lower than average throughout the night.
Pornhub had the biggest drop in traffic during primetime on Election Day, just like in 2020.
Credit: Pornhub
Pornhub dove even deeper into the data and separated it out state-by-state. The biggest jump was Washington, D.C, where traffic to the site nearly doubled on Election Day. There, Pornhub traffic was 92 percent higher on Nov. 8 than traffic on a typical Tuesday. Perhaps staffers needed to let off a little steam?
The biggest Pornhub traffic changes state by state (these are the top 10).
Credit: Pornhub
Meanwhile, in Georgia, Pennsylvania, and Colorado — where there were highly-watched races — traffic went down: four percent in Georgia, 10 percent in Pennsylvania, and 11 percent in Colorado, according to Pornhub. Seems like if anything were to get people off Pornhub, it’d be these hot-button elections.
U-S-A! U-S-A!
