Kia will return to the Super Bowl for the second straight year. A brand representative last week confirmed the buy for an ad that will be handled by agency-of-record David & Goliath.
For last season’s game, Kia used a cute robotic dog in an ad that plugged its electric EV6, part of a wave of auto brands that used the 2022 game to tout their electric vehicle ambitions, including BMW, General Motors, Nissan and Polestar.
Kia sat out the 2021 game after appearing in 11 straight Bowls prior to that. The Korean brand is the first automaker to confirm its Super Bowl ad buy for 2023.
