The marque technology in Dee (Digital Emotional Experience) is a head-up display that projects information across the vehicle’s windshield.
Current head-up displays project a small field of view. Expanding the field of view can create a more immersive experience for both driver and passengers.
“With our technology, everyone in the car can see the same information, even the people in the back,” Dukec said.
Using a “Mixed Reality Sider” on the dashboard, the driver can adjust content displayed on the windshield, including driving-related information, infotainment, augmented reality and virtual reality.
The slider “can turn from a physical world to a digital one,” Dukec said.
BMW said the technology will be available in production cars on its next-generation Neue Klasse platform that arrives mid-decade.
Several automakers are exploring super-size infotainment displays, first popularized a decade ago by Tesla in the Model S sedan.
At CES 2021, Mercedes-Benz’s debuted its 56-inch Hyperscreen dashboard display.
Meanwhile, Volvo Cars has invested in Israeli startup Spectralics, which has developed a mixed-reality head-up display technology.
