NEW YORK — General Motors is adding some options near the bottom of the price spectrum at a time when consumers are increasingly struggling to afford a new vehicle.
Average transaction prices for the Detroit 3, with their mammoth pickups, have soared. GM’s average transaction price was $51,808 in the first quarter, up 2.3 percent from a year earlier, according to TrueCar. Ford Motor Co., at $54,065, and Stellantis, at $55,093, were even higher.
Coming in well below GM’s average price will be the redesigned Chevrolet Trax, a nameplate that was discontinued in 2022 but is returning this spring as a 2024 model.
“We’re just in throes of launching the new Chevrolet Trax and expanding our Trailblazer lineup,” GM North America President Steve Carlisle said Tuesday at the Automotive Forum in New York. “Every price point on that Trax is under $30,000.”
Pricing for the latest Trax will start at $21,495, including shipping, while two top trims each start at $24,995.
