***I don’t think its fair to say Microsoft is looking to leech off of cloud providers, who else capable is really trying to grow the Cloud market at all?***
They literally made 10-year deals with cloud streaming companies that allowed them to have their games on the service but would require all of the profits to go to Microsoft. If that’s not leeching, I don’t know what is.
***Everyone else in the market seems to support the deal ***
That doesn’t make it competitive or beneficial for anyone in the long run nor does it say that the UK will be able to create their own Silicon Valley when they’re not creating businesses, only supporting MIcrosoft’s goals.
***Sony bought two big providers, then quietly shuttered them to the side and focused on other things. Google tried, then gave up. Amazon has just launched Luna with minimal effort and fanfare.***
1. Sony sheltered streaming PS3 games? That’s news to me.
2. That’s because, as the CMA mentioned, the cloud business is a long-term item that will set Microsoft up for anti-competitive means within 10 years. Why others got out of it now because they didn’t want to compete with Microsoft knowing they don’t have the same standing as Microsoft which literally builds the backbone of such technology. Their biggest competitor is Amazon, who haven’t dropped out and are likely building up their business backbone as well, but not at the level that Microsoft is as it relates to video game streaming or the like.
***Just seems a very small slice of gaming that is being used as an irrational excuse because they just wanted to say no to show they are being tough and mean business etc etc***
Seems like they’re very forward-thinking and utilizing existing methods that Microsoft has used in OS, Productivity Software, Networking Services and Hardware, and more to capture and maintain tight control and limit the ability for new businesses to compete with in the past.


