Nothing has been riding high lately with the release of its second smartphone, the Nothing Phone 2. Just under three years following the company’s launch, Nothing has released five products — three earbuds and two phones. The brand has become synonymous with quality design at a low price, which is an ideology that doesn’t seem to exist as much as it used to in today’s tech world. Nothing CEO Carl Pei doesn’t want his company to be viewed as a budget line, so in its Q2 Community Update video, Pei announced a new sub-brand called CMF by Nothing that focuses primarily on wallet-friendly tech.
