Nicki Minaj say her new album “Pink Friday 2” will transport us to another world, literally.
The rapper has referenced the fictional municipality, Gag City, in several posts and her fandom, the Barbz, have taken it upon themselves to make it a digital reality. Using AI software, the fandom has created Gag City from scratch, in the image of Mayor Minaj’s pink printed agenda.
The Barbz are nothing if not socially savvy, so they’ve transformed the bit into an organic marketing strategy. The Barbz have secured free promotion for the album by creating virtual Gag City outposts for dozens of brands — from Urban Decay to MattressFirm — and then tagging the brands’ official accounts on X. When the brands reply or repost, “Pink Friday 2” gets free publicity.
Here’s how the Barbz imagine Gag City is being built, run, and readied for the album.
