Try to contain your surprise: Apple is going to hold a big event later this year.
No, not the one announcing new iPhones, though that’s inevitable, too. This one will be focused on the next versions of iOS, iPadOS, and the rest of Apple’s software suite. That’s right, the 2024 Worldwide Developers Conference is starting on June 10, per an official announcement from Apple on Tuesday.
Apple marketing exec Greg Joswiak gave us the biggest clue as to what to expect in his tweet, with the conspicuous capitalization of “Absolutely Incredible.” A CNBC report came out not 24 hours prior to Apple’s announcement claiming that the company would have some kind of AI-infused app store available by June. This could be a cornerstone of iOS 18, which we don’t know a lot about so far.
WWDC is typically not a hardware event, though it is worth noting that Apple Vision Pro was announced there a year ago. Maybe that’ll happen again, but given Joswiak’s tweet (and the fact that Apple is generally not that subtle about these things), software might take the forefront yet again in 2024.
