Color e-readers have been on the market since at least 2012, but it hasn’t been until the last year or so that the technology has really found its footing. The original color screens from E Ink were very dark and had muted colors so they remained a sort of niche in the e-reader community. What’s changed in the past year is the introduction of a new generation of color displays called Kaleido 3 with more vibrant colors and a brighter screen. Until recently, the cheapest Kaleido 3 devices cost over $300, but with the launch of the Kobo Libra Colour and Clara Colour ($220 and $150, respectively), color e-reading is now within the reach of the average consumer, and Kobo seems to be reaping the rewards.
