Warner Bros. Discovery’s streaming service Max has gotten pricier — unless you can stomach ads.
The company just increased prices across all of its ad-free plans. That means the standard ad-free plan is now $16.99 (up from $15.99), while the Ultimate ad-free plan, which allows streaming on more devices and supports 4K, is $20.99 (up from $19.99).
Existing subscribers will see the price increase on their next billing cycle on July 4 or after. For new subscribers, the prices are already up.
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Max still has an ad-supported tier, the price of which is unchanged: $9.99 per month.
Max’s price hike, which is the second price increase in a year, is obviously part of a trend. Spotify recently upped its prices for the second time in 12 months, NBCUniversal’s Peacock will also get pricier in July, and other streaming services, including Disney+ and Netflix, have also recently increased prices.
It’s also worth noting that Max’s price hike comes just ahead of the House of the Dragon Season 2 premiere on June 16. If you want to see what happens next to Rhaenyra and Aegon II, you’ll have to pay up.
