Good news for fans of the 2021 Ford Bronco who missed their chance to claim one of the 3,500 First Edition models—Ford just doubled production of the limited-run trim, to 7,000. The $60,800 First Edition model builds on the high-end Wildtrak trim by offering an even longer list of standard features and adding First Edition-specific graphics to the SUV’s hood and body sides.
Is the First Edition worth its $10,430 price increase over the Wildtrak? That’s up to buyers to decide. Given overwhelming demand for the Bronco First Edition—despite doubling the number on offer, they’re already all claimed— it seems many folks think the limited-edition model’s special kit more than justifies its price tag.
It’s no surprise that Ford’s already found buyers for every one of the Bronco First Editions it plans to build, considering the speed at which Bronco fans snagged the first 3,500 units. That said, we have to imagine some buyers are a little bummed to learn the Bronco First Edition they plunked money down toward is now a little less rare than initially promised.
That said, the 7,000 Bronco First Editions will likely be proverbial ripples in the ocean of total 2021 Bronco sales. So while the First Edition models might be a little less scarce than initially promised, these special Broncos will likely remain relatively rare in the grand scheme of things.
