Enron wants to sell you a nuclear reactor for your home — no, of course not really.
The pranksters behind the Birds Aren’t Real nonsense “revived” the defunct, famously fraudulent company in December. Now, we’ve gotten its first “product.” Of course, it’s something as ridiculous as an at-home nuclear reactor.
The company’s X account released a slick, faux launch video for the Enron Egg, an at-home micro nuclear reactor that can power a house for up to ten years.
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The stilted delivery, pauses for applause, and cringey attempts at being cool do ring true to an actual tech presentation. And you have to give them credit for detail. The product page looks and reads quite similar to the sort of breathless copy you’d find from a tech company describing its latest phone. It promises: “Limitless Power. Perfectly Controlled.”
As CNN first uncovered, Connor Gaydos — co-creator of the misinfo parody Birds Aren’t Real — had his company purchase the trademark to Enron back in 2020. Now, they’re doing fake products, seemingly parodying the tech industry’s willingness to package dangerous ideas and products with relentless positivity.
So, no, your home will not be powered by a nuclear egg one day. But it is a good laugh.
