Samsung is charging ahead with its plan to pack AI into every nook and cranny of its devices.
At Samsung Galaxy Unpacked on Wednesday, the tech giant unveiled a slew of AI-powered features for its Galaxy S25 lineup that are both user-facing and operate behind the scenes to automate various tasks. Notably, this includes a step further into agentic AI with features that can perform actions on the users behalf.
The Galaxy S25 series weaves AI into practically every function
Underpinning the Galaxy S25 series as what Samsung describes as a “true AI companion,” is the One UI 7 operating system. In partnership with Google, the Galaxy S25 series uses the Gemini AI model to provide contextual awareness and personalized actions based on a user’s behavior and data.
New features include customizable multimodal agents, the ability to activate Gemini with the side button, on-screen awareness, Google Circle to Search, and natural language search. That’s on top of pre-existing AI features introduced with the S24 series, like writing and summarization tools, live translation and transcription, and Circle to Search.
Samsung and Google deepen partnership for agentic AI capabilities
Samsung kicked off the event by touting its Google partnership which integrates the Gemini AI model with Samsung Galaxy devices. Based on Google’s Project Astra which develops agentic AI, the new S25 lineup showcases Gemini’s reasoning capabilities with screensharing and live video streaming, which enables the device to understand what’s on your screen, like whether dough has been kneaded enough or shopping for the right pants size.
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With Gemini Live, users can share images, files, and videos with the AI assistant and have a conversation in real-time for things like troubleshooting or asking specific questions about whats on the screen.
The event also showed off the side button to invoke Gemini, which brings up a way to interact with the model and recommended next actions to take.
Galaxy AI agents working on your behalf
Users can also check in realtime updates with the Now Brief, and AI-powered report, throughout the day, which compiles information from third-party apps and can be customized with suggestions accessible in the Now Bar. Kind of like Apple’s Live Activities for iPhone, but with more AI features.
Google’s Circle to Search capabilities on the S25 series are getting an upgrade by being able to recognize phone numbers, email, and URLs on the screen “letting you call, email or visit a website with a single tap,” according to the announcement.
Speaking of searching, with the S25 series, Samsung also introduced something called AI Select, which makes suggestions based on highlighted information like adding a calendar event for a friend’s birthday party from an invitation that was texted to the user. Generative edit can suggest and execute ways to summarize, proofread, and generate images based on what’s on your screen.
Galaxy AI’s multitasking and proactive suggestions is made possible Gemini’s ability to work across apps. Gemini works with Samsung Calendar, Notes, Reminder, and Clock and third-party apps to perform tasks for the user without having to switch between apps.
The S25 series has improved searching for image, documents, etc. on the device by understanding natural language. For example you can find recent pictures of a wedding you attending by saying, “show me pictures of wedding in Pittsburgh,” or finding a picture of your beloved dog getting a bath.
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Samsung
Samsung Unpacked
