I’m brutally honest:
I’ll miss it.
In nearly every other economy out there there are at least (!) two companies trying to garner people for their business.
As soon as the 360 era ended, Microsoft already wheeled back their efforts competing with Sony. In fact in hindsight, they’ve actually never prepared for the Xbox One generation the way Sony did with PS4.
They would have sold out videogames in favor of TV, ads and DRM protection (to earn money even from used games).
ABK and Zenimax were, strictly speaking, only the efforts to save the Xbox brand financially and in terms of IP. (Sony in their business meeting early 2024: “IP is the most valueable asset.”)
But let’s find out where things will go, only time will tell.
For today, I feel “excited” to follow the Series generation’s market performance throughout 2025/2026/and possibly even 2027.
That’s a long, long way with probably only worse financial reports than the previous ones.
But I’ll enjoy it!
