Alinea Analytics – “It’s undeniable: Xbox is now a third-party publisher. Games that would have once been siloed on Xbox consoles are now on Steam and even PlayStation. This is fantastic for gamers (more people can enjoy Xbox games) and Xbox devs (their art reaches more people). But it’s also great – no, critical – for Xbox. The brand has frankly been struggling on the console front due to stagnating Xbox Game Pass numbers.”
