On Wednesday, OpenAI announced that former Apple design chief Jony Ive and his design firm LoveFrom will take over creative and design control at OpenAI. The deal makes Ive responsible for shaping the future look and feel of AI products at the chatbot creator, extending across all of the company’s ventures, including ChatGPT.
Ive was Apple’s chief design officer for nearly three decades, where he led the design of iconic products including the iPhone, iPad, MacBook, and Apple Watch, earning numerous industry awards and helping transform Apple into the world’s most valuable company through his minimalist design philosophy.
“Thrilled to be partnering with jony, imo the greatest designer in the world,” tweeted OpenAI CEO Sam Altman while sharing a 9-minute promotional video touting the personal and professional relationship between Ive and Altman.
Ive left Apple in 2019 to found LoveFrom, a design firm that has worked with companies including Ferrari, Airbnb, and luxury Italian fashion firm Moncler.
The mechanics of the Ive-OpenAI deal are slightly convoluted. At its core, OpenAI will acquire Ive’s company “io” in an all-equity deal valued at $6.5 billion—Ive founded io last year to design and develop AI-powered products. Meanwhile, io’s staff of approximately 55 engineers, scientists, researchers, physicists, and product development specialists will become part of OpenAI.
Meanwhile, Ive’s design firm LoveFrom will continue to operate independently, with OpenAI becoming a customer of LoveFrom, while LoveFrom will receive a stake in OpenAI. The companies expect the transaction to close this summer pending regulatory approval.
