For over a decade, the price of video games remained steady. We paid $50, then $60 for full, content-rich experiences. Developers found creative ways to deliver incredible games without charging more. From the PS2 era through the PS4/Xbox One, pricing consistency gave players a sense of value and trust.
But then came the jump to $70 during the PS5 and Xbox Series X launches—justified by “rising development costs.” And now, barely four years later, we’re seeing $80 price tags becoming more common for standard editions. At this pace, by the time the next generation of consoles launches around 2027, $90 games could be the norm. And with a behemoth like GTA 6 on the horizon, a $99.99 base price wouldn’t be shocking at all.
Yet we’ve also seen proof that this kind of pricing isn’t necessary for success. Look at the recent launches of Expedition 33 and The Elder Scrolls IV: Oblivion Remastered. Both released at $49.99 and have been met with strong sales and positive reception. These games show that there’s still plenty of room for high-quality, mid-budget (AA) titles that offer great value—and gamers are more than willing to support them at fair prices.
But here’s the problem: the big publishers don’t care. If we as consumers keep paying for deluxe editions, early access, and overpriced base games, they’ll keep pushing the limits. They’re not going to back down unless we speak with our wallets—because that’s the only language they listen to. If they see record sales, they’ll take it as validation.
It’s frustrating when these same companies report record-breaking revenue and profits—yet still complain about tariffs, still find excuses to raise prices, and still hand out bigger bonuses to their CEOs. If they’re doing so well financially, why are they passing more of the burden onto players?
It’s because gaming has become the second biggest entertainment market in the world. And with that comes attention from hedge funds, investors, and boardrooms focused on short-term profit, not long-term player trust. To them, your passion is just a revenue stream. They care about quarterly numbers, not the health of the industry or the joy of the experience.
And unless we—as players—take a stand, the greed won’t stop. The monetization will grow, the price hikes will continue, and the soul of gaming will keep slipping away. The choice is ours. We can either keep paying more for less, or we can push back. One purchase—or one refusal to purchase—at a time
