It’s nearly iPhone launch time, and we’re seeing the usual onslaught of rumors about the new phones, with a dozen new reports appearing every week.
The latest one is the type that we don’t like to see, reporting a possible price hike across the upcoming iPhone 17 lineup.
According to Jefferies analyst Edison Lee (via MacRumors), all of the upcoming iPhone 17 models — that’s iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max — will see a $50 price increase.
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The reason for the change, according to the report, is offsetting rising component costs and U.S. tariffs on China. The report also notes that other potential cost pressures from India (where Apple is now manufacturing a big chunk of its iPhones), as well as sector tariffs, are not yet included.
We’ve heard reports of iPhone 17 being pricier than its predecessor in May. Back then, the Wall Street Journal said Apple was “weighing price increases,” while pointing out that the company was not likely to publicly blame any price increases on tariffs.
Apple’s iPhone 16 starts at $799, and the iPhone 16 Pro starts at $999. If the above report is accurate, the iPhone 17 could start at $849, the iPhone 17 Pro could start at $1,049, while the iPhone 17 Air (if real) is an entirely new model so it’s harder to predict its price; we’ve previously heard that it would start at roughly $899.
