It is my firmest belief that the best Black Friday deals don’t exist in a vacuum. Major retailers like Amazon, Best Buy, Target, and Walmart love to price-match each other during their concurrent holiday sales. So when one of them actually manages to one-up its peers with an exclusive discount, it’s worth shouting about.
After spending literal days poring over retailers’ Black Friday listings, I’ve stumbled upon nearly two dozen deals on 4K TVs, headphones, KitchenAid mixers, video games, and other items that are at their cheapest on Amazon. In some cases, it’s beating other retailers’ offers by as little as one to four cents. (That counts, but it’s more of a formality than anything.) In other instances, items are $10 to $60 cheaper when purchased from Amazon — those are instant add-to-cartables.
Black Friday 2025: Live updates on the latest deals from Amazon, Target, Walmart, and more
In doing my research, I had four rules for eligibility (I’m picky):
Recommended deals for you
Apple AirPods Pro 3 Noise Cancelling Heart Rate Wireless Earbuds
—
$219.99
(List Price $249.00)
Apple iPad 11″ 128GB Wi-Fi Retina Tablet (Blue, 2025 Release)
—
$274.00
(List Price $349.00)
Sony WH-1000XM5 Wireless Noise Canceling Headphones
—
$248.00
(List Price $399.99)
Blink Outdoor 4 1080p Security Camera (5-Pack)
—
$159.99
(List Price $399.99)
Fire TV Stick 4K Streaming Device With Remote (2023 Model)
—
$24.99
(List Price $49.99)
Bose Quiet Comfort Ultra Wireless Noise Cancelling Headphones
—
$298.00
(List Price $429.00)
Shark AV2511AE AI Robot Vacuum With XL Self-Empty Base
—
$249.99
(List Price $599.00)
Apple Watch Series 11 (GPS, 42mm, S/M Black Sport Band)
—
$339.00
(List Price $399.00)
WD 6TB My Passport USB 3.0 Portable External Hard Drive
—
$138.65
(List Price $179.99)
Amazon Fire HD 10 32GB Tablet (2023 Release, Black)
—
$69.99
(List Price $139.99)
Mashable Deals
-
Amazon has to be beating the other retailers’ sale prices on the item. If they’re price-matching each other, Amazon has to throw in something that makes its deal better (like a free credit).
-
The other retailer has to have the item in stock in the same color or configuration as Amazon.
-
The item has to be tagged as a Black Friday deal by Amazon or its competitor.
-
The item can’t be sold by a sketchy third-party seller at Amazon or its competitor. It’s got to be coming from the retailers themselves or a verified brand’s store page.
I’ll keep adding to my list as I encounter more better-than-elsewhere deals on Amazon, so keep checking Black throughout Cyber Week.
4K TVs
$189
at Amazon
$349.99
Save $160.99
99 cents cheaper than Best Buy.
$397.99
at Amazon
$799.99
Save $402
$2 cheaper than Best Buy and Costco, and one cent cheaper than Walmart.
$497.99
at Amazon
$1,299.99
Save $802
$2 cheaper than Best Buy and one cent cheaper than Walmart.
$797.99
at Amazon
$1,499.99
Save $702
$2 cheaper than Best Buy and one cent cheaper than Walmart.
$897.99
at Amazon
$1,299.99
Save $402
$2 cheaper than Best Buy.
Apple devices
$5 cheaper than Best Buy and Walmart.
Headphones and earbuds
$89.95
at Amazon
$219.95
Save $130
$10.04 cheaper than Best Buy and $10 cheaper than Walmart with on-page coupon.
$99.95
at Amazon
$189.95
Save $90.00
Four cents cheaper than Best Buy.
$149.95
at Amazon
$169.95
Save $20
Four cents cheaper than Best Buy.
$248
at Amazon
$399.99
Save $151.99
Matches Best Buy and Walmart, but includes free $30 Amazon credit with code SONYX30.
Bluetooth speakers
$194.95
at Amazon
$349.99
Save $155.04
$5.04 cheaper than Best Buy and Sony.
$798
at Amazon
$899.99
Save $101.99
$1.99 cheaper than Best Buy.
Smart glasses
$238.99
at Amazon
$299
Save $60.01
21 cents cheaper than Best buy, Ray-Ban, and Meta.
KitchenAid mixers
$279.95
at Amazon
$399.99
Save $120.04
Four cents cheaper than Best Buy, Walmart, and KitchenAid, and includes free $14 Amazon credit.
$349.95
at Amazon
$499.99
Save $150.04
Four cents cheaper than Best Buy, Walmart, Macy’s, and Target, and includes free $19.96 Amazon credit.
Beauty tech
$289
at Amazon
$349.99
Save $60.99
99 cents cheaper than Best Buy and $60.99 cheaper than Walmart.
Lego sets
$54.21
at Amazon
$69.99
Save $15.78
$5.28 cheaper than Best Buy.
Video games
$22.99
at Amazon
$69.99
Save $47
$7 cheaper than Best Buy and Target, and $7.01 cheaper than Walmart.
Credit: Bandai Namco Entertainment
$24.99
at Amazon
$39.99
Save $15.00
$5 cheaper than Best Buy and $4.94 cheaper than Walmart.
$27.99
at Amazon
$69.99
Save $42
$2 cheaper than Best Buy and Target, and $2.01 cheaper than Walmart.
$52.99
at Amazon
$69.99
Save $17.00
$7 cheaper than Best Buy and Target, and $6.89 cheaper than Walmart.
Topics
Amazon
Black Friday
