Disney+ will add vertical videos to its streaming service in an effort to boost engagement, Deadline reported. The company made the announcement at the Tech and Data Showcase at CES.
Expect to see various types of content on Disney+’s vertical videos, including original short-form content, repurposed social clips, and scenes from longer Disney+ titles, according to Erin Teague, EVP of product management for Disney Entertainment and ESPN, in an interview with Deadline.
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“We’re obviously thinking about integrating vertical video in ways that are native to core user behaviors,” Teague said. “So, it won’t be a kind of disjointed, random experience.” They’re not going to be teasers for longer programs, but rather another experience on the platform.
Disney first experimented with vertical videos on the ESPN app with the “Verts” tab, which launched in August 2025.
