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Buy one get one 50% off books, movies, and games at Target

February 10, 2026
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BUY ONE GET ONE 50% OFF: Through Feb. 14, Target is running a sale where Circle members can buy one book and get another for half price, including new releases and bestsellers. The sale also applies to select games and movies.


Credit: Target / Mashable Photo Composite

I’m a huge supporter of audiobooks, but nothing beats the feeling of physically turning pages. If you also love the dopamine hit given by physical books, Target’s latest book, movie, and game sale can help you put paperbacks and hardcovers in your hands for less.

Through Feb. 14, Target is running a buy one, get one 50% off sale on select books, games, and movies exclusively for Target Circle members. And that’s on top of most books already being discounted. If you’re not already a Circle member, joining is as easy as filing out your name, email, and phone number.

As far as books go, there are tons of popular titles included in the sale, like People We Meet on Vacation by Emily Henry, Heated Rivalry by Rachel Reid, My Friends by Fredrik Backman, Dear Debbie and The Housemaid by Freida McFadden, and the soon-to-be motion picture Project Hail Mary by Andy Weir (Amaze! Amaze! Amaze!). Many of the eligible books are also already on sale, so you can definitely do some damage. For instance, Dear Debbie and Heated Rivalry are both on sale for $13.13 (reg. $17.99) and $15.19 (reg. $18.99), respectively. During the sale, you could grab both for $21.76 instead of $36.98 (a total savings of $15.22). With how expensive physical books are, this is a great way to pad your TBR list for less.

As far as games go, you can grab Twister, Battleship, Scrabble, plenty of versions of Monopoly and much more. Meanwhile, you can build your movie collection with Blu-ray and 4K versions of new movies like Wicked and Wicked: For Good, Sinners, and F1.

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By signing up, you agree to receive recurring automated SMS marketing messages from Mashable Deals at the number provided. Msg and data rates may apply. Up to 2 messages/day. Reply STOP to opt out, HELP for help. Consent is not a condition of purchase. See our Privacy Policy and Terms of Use.

There are hundreds of thousands of eligible books, movies, and games to choose from in the sale — and you’re free to mix and match. Just be sure to shop before the sale ends on Feb. 14 if you want to secure some deals.

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