Rob Fahey – “The Zenimax acquisition isn’t the opening shot of a scorched-earth chequebook war; it’s simply designed to ensure a steady supply of multi-platform third-party titles that are guaranteed to be optimised for Xbox and, more importantly, to be part of the Game Pass subscription. The pitch to consumers is that you can play these games on PS5, sure, but if you had Game Pass you’d be getting a great experience and playing them as part of your monthly subscription. This isn’t Microsoft trying to brute-force a console war victory with its chequebook; it’s a strategic acquisition designed to make Game Pass — arguably its single biggest competitive advantage in the upcoming generation — into a better and more appealing service.”
