TIGA: UK games dev sector faces “most severe downturn on record”

It’s not that Gen Z isn’t interested in AAA or story driven games, a lot of them simply don’t have the financial freedom to explore. When you’re budgeting, you stick to games that give the most value for the least cost, which is why ecosystems like Fortnite, Roblox, and Minecraft dominate. What looks like a preference is often just economic constraint.