Among passionate TikTok communities, BookTok, may be the most influential.
BookTok is where book lovers and e-reader obsessives to come together to discuss their favorite books and device hacks. For readers who use e-readers, Kindle, Kobo, and Boox lead the charge as the most popular devices, so it’s notable when a new device goes viral. “Mini Kindles” appear to be the latest device to cause a stir on BookTok, with hundreds of videos showcasing the tiny e-readers.
On TikTok, searching for “mini Kindle” (or “mini Kindle pods”) brings up dozens of user videos showing someone walking into a Barnes & Noble or Target and then cutting to an unboxing of a so-called “mini Kindle”. As someone who tests e-readers for a living, this confused me.
I have no reason to believe these e-readers are actually being purchased at Barnes & Noble, nor do they have any apparent affiliation with Amazon Kindles.
In fact, the devices being hyped in these videos appear to be sold by the users who post them.
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In a since-deleted video, user @aurealeaf directs viewers to the website NovaLeaf, where the “NovaLeaf Mini Kindle” is listed. (Editor’s note: As of this writing, the @aurealeaf account is no longer available.) Another user, @hydro_scope, directs viewers to their website with a listing for a NOVA Mini Pink Kindle. Both devices claim to be pocket-sized e-readers under the Kindle name, despite no affiliation with Amazon.
We reached out to both @aurealeaf and @hydro_scope, and we’ll update this post if we receive a response.
Are mini Kindle pods actually Kindles?
These mini Kindles do not seem to be actual Kindle e-readers or associated with Amazon at all, nor does Amazon sell any mini version of the Kindle e-readers. We reached out for comment from Amazon and have not heard back at the time of publication.
By performing reverse image searches on Nova and NovaLeaf websites, I found that the “mini Kindles” listed for sale there are visual matches for devices manufactured by a company called Oilsky. They appear to be 4-inch touchscreen MP3 and 1080p video players. With built-in access to the Google Play store, the Kindle app is available to download onto the device; however, that appears to be the only connection to Amazon.
The Oilsky MP3 player and copycat versions are currently listed on Amazon. These TikTok-based sellers have their mini Kindles listed for $79.99, about $10 more than the direct Oilsky listing on Amazon. Oilsky MP3 players are not listed for sale at Barnes & Noble or Target.
In short, the viral TikTok videos are using the word “Kindle” to refer to any e-reader-like device and may be at risk of legal action from Amazon.
As of this writing, the @aurealeaf TikTok account is no longer available.
