Gemini’s arrival on Google Chrome feels like a match made in heaven. The integration has finally allowed Chrome to go from a passive reading experience to offering a full-blown conversational one.
The integration allows the browser to analyze and manage web content, perform agentic tasks, leverage other Google ecosystem apps, and more.
I almost ignored the Gemini button in Chrome, but now it saves me hours every week
The Gemini Ask button is more useful than it looks
While those features are already live, Google seems to also be working on an AI-powered Chrome feature that’s nothing like what we’ve seen already.
As unearthed and pointed out by the folks over at SammyGuru, Google is experimenting with a Chrome feature that replaces images on any website with AI-generated versions in real-time. It’s called ‘Indigo.’
It’s unclear if the feature will leverage Nano Banana or a different image generation model. Considering that the feature is being experimented to work in real-time, Google will have to opt for an image generation model that’s lighter and faster than Nano Banana.
If and when live, the feature will overlay AI-generated images on top of existing images on webpages. This will not change the website itself. It will simply change what said website looks like to you.
As seen in the screenshot above, Indigo will allow users to “Replace original photo,” or “Delete original photo”
But why though?
Yep, this is a weird one. There’s no direct explanation from Google yet, so we’re left guessing who and what the feature might be for. I could see the “Delete original photo” part of the feature being used to make webpages less visually cluttered, but the AI image replacement is a confusing one.
It’s tech with a niche use case. I could see it being useful on webpages with ‘busy’ or high-contrast images, which can be replaced with calmer AI-generated versions.
The feature isn’t live yet. It’s still in development, so there’s not much to go by. We’ll have more to share if and when the feature matures.
