Available from today in the US, UK, Australia, Germany, Austria, Canada, Mexico, Sweden, and Spain.Peloton bike workouts are not included, the classes cover strength, cardio, yoga, meditation, pilates, and outdoor runs, requiring no specialist equipment. Financial terms of the Peloton partnership are undisclosed.
Spotify has launched a new fitness category within its app, making guided workout videos and classes available alongside music, podcasts, audiobooks, and video content for the first time.
Through a new partnership with Peloton, Spotify Premium subscribers in supported markets will gain access to a catalogue of more than 1,400 ad-free, on-demand workout classes from Peloton’s instructors, including Rebecca Kennedy, Ally Love, and Rad Lopez, at no additional cost beyond their existing subscription.
The feature launches today, 27 April, in the US, UK, Australia, Germany, Austria, Canada, Mexico, Sweden, and Spain, covering most markets where Spotify is available. Financial terms of the partnership were not disclosed.
The Peloton content spans strength, cardio, yoga, pilates, barre, meditation, stretching, and outdoor run and walk classes. Peloton’s signature bike workouts are explicitly not included in the partnership.
The absence of bike classes reflects a deliberate positioning choice: Spotify’s fitness offering is designed for users without specialist equipment, meeting people where they already are, on a gym floor, in a living room, or outdoors, rather than requiring purchase of Peloton hardware.
Offline download is supported, and users can switch between watching a class on their TV and listening on their phone or smart speaker as a pure audio experience.
For Peloton, the partnership is an explicit revenue and reach strategy. Dion Camp Sanders, Peloton’s Chief Commercial Officer, said:
“We’ve always believed that the best workout is the one you actually do, which is why accessing world-class fitness content should be as easy as tuning into your favorite Spotify playlist.
As we continue to forge a path deeper into wellness, our work with Spotify is just our latest move to expand our reach and capture new revenue streams through Peloton’s unmatched experience, content and instruction.”
Peloton has spent the last two years restructuring aggressively after its post-pandemic correction, it peaked at a $50 billion market capitalisation in early 2021 and has since undergone leadership changes, cost-cutting, and a strategic pivot away from hardware dependency towards content licensing.
A distribution arrangement with Spotify’s 700 million-plus user base is the clearest articulation yet of where that pivot is leading.
For Spotify, the fitness launch is a continuation of its push into video and daily utility. The company’s VP of Global Head of Podcasts, Roman Wasenmüller, described the move as an expansion from “the soundtrack to the world’s workouts” to “a true daily wellness companion.”
He noted in an interview with The Hollywood Reporter that health and wellness content on Spotify, already populated by video and audio from creators like Yoga with Kassandra, Chloe Ting, and Sweaty Studio, has been growing at 30% year-over-year. Fitness and workout content ranks among the top use cases for Spotify’s recently launched Prompted Playlist feature.
Nearly 70% of Premium subscribers work out monthly, and there are more than 150 million fitness playlists active globally on the platform. The strategy is to monetise existing user behaviour by deepening dwell time and daily touchpoints, rather than acquiring a new category from scratch.
The Fitness hub is accessible via a search for “fitness” in the Spotify app or through the “Browse all” menu. An onboarding questionnaire asks users what type of movement they want, how hard they want to push, and their fitness experience level, then generates a starter pack.
Content is available primarily in English with select options in Spanish and German. Wasenmüller was explicit that Spotify does not currently plan to produce its own fitness content, the strategy is partnerships and creator aggregation, not vertical integration into original workout production.
Broader fitness creator content from Yoga with Kassandra, Caitlin K’eli Yoga, Sweaty Studio, Chloe Ting, Pilates Body by Raven, Abi Mills Wellness, and Sophiereidfit is available to both free and Premium users, distinguishing the creator-aggregated content from the Peloton partnership content that is Premium-only.
The strategic logic of the move is straightforward: Spotify has 700 million monthly active users and needs to grow the number of occasions on which those users open the app. Music is the core occasion; podcasts, audiobooks, and video have extended the product into commuting, sleep, and work.
Fitness extends it into one of the largest daily routines that has not yet been integrated into the Spotify ecosystem. The question is whether Spotify’s user base will change their workout habits to add a streaming app to a routine that is already served by YouTube, Peloton’s own app, Apple Fitness+, and a range of standalone fitness apps.
Wasenmüller described the launch as “truly just the beginning” and a “first step to set a flag,” signalling that more partnerships and content expansion are planned. The scale of Spotify’s distribution is the asset; the challenge is converting existing music listeners into fitness users within the same app.
