Reddit rolls out video comments

Do you prefer recording a quick video to writing a text? If so, you’ll really like what Reddit just unveiled.

Reddit announced the launch of video comments for all of its users on Thursday. The feature allows any Redditor to upload or record a short-form video reply right in the comments of any post in Reddit communities or subreddits. 

Reddit users were already able to comment with text, images, and GIFs. Now, they can reply with video too.

“We are continually evolving Reddit to deliver a more immersive and authentic human experience,” said Reddit’s Chief Product Officer Maria Angelidou-Smith. “The ability to reply with video gives users more creative ways to engage in communities they love.”

With the new feature, Reddit users will see a video icon alongside the existing image and GIF icon options in the comment box. Clicking on the video icon will allow users to either upload an existing video or record a new video right there in the comment box.

According to Reddit, videos in comments will not play automatically. Reddit’s safety systems will also check video comments before they are posted.

The company says a community must be listed as public and “suitable-for-work (SFW)” to be eligible for video comments.

Unlike other social platforms, Reddit has a large number of users that prefer complete anonymity. However, there’s no requirement that the video posted in a comment be created by a user — so the feature can easily become simply yet another way to post a meme response, this time in video form.

As an example, Reddit shared a link to a video AMA with Mel C. from the Spice Girls that was conducted two months ago on the platform. The AMA utilized the video in comments feature before it rolled out to all users. In other words, Reddit is promoting at least one way they hope the feature is used.