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Samsung’s $647bn home investment heads for the chip-starved southwest

June 26, 2026
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Numbers in the trillions have a way of losing their edges, so it is worth holding this one still for a moment.

Samsung is expected to announce plans to invest 1,000 trillion won, around $647.5bn, in South Korea over the next 10 years, according to local media reports that several outlets carried on 25 June.

The pledge, if it lands as described, would be one of the largest corporate investment commitments the country has seen.

The announcement is scheduled for 29 June at the presidential office, where executives are expected to appear alongside President Lee Jae Myung.

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Samsung Electronics will not be the only chipmaker in the room. Executives from SK Hynix, its domestic rival, are also expected to attend and to unveil investment plans of their own, aimed at regions outside Seoul and the cities that ring it.

That geography is the point. South Korea’s two largest chipmakers have concentrated their fabrication around the capital for years, and both have faced steady pressure to spread the work, and the jobs, further out.

Of Samsung’s expected total, a reported 300 trillion won would go toward building chip factories in the country’s southwest, a part of the map that has watched the semiconductor boom mostly from a distance.

Seoul has been in talks with both companies over a second chip cluster in exactly that region.

The rest of the figure spans the categories that now define Samsung’s ambitions: artificial-intelligence data centres, batteries, and displays.

It is a portfolio that reads less like a chip company’s shopping list and more like an industrial policy, which is roughly what an investment of this size, announced in this setting, amounts to.

The decade-long horizon matters to how the number should be read. Spread across 10 years, 1,000 trillion won works out to an annual commitment that, while still very large, sits closer to the scale of Samsung’s existing capital expenditure than the headline total alone implies.

Companies routinely package multi-year spending plans into single figures for announcements of this kind, and the meeting on 29 June is as much a political event as a financial one.

For SK Hynix, the day is an opportunity to match its larger rival in front of the same audience.

The company has ridden the same surge in demand for high-bandwidth memory, the specialised chips that feed AI accelerators, and recently overtook Samsung as Korea’s most valuable listed company on the strength of it.

Samsung, for its part, crossed a $1tn market capitalisation earlier this year. The details of SK Hynix’s plan had not been disclosed ahead of the meeting, and how its figure compares with Samsung’s will be one of the things worth watching when the announcements are made.

A note of caution is warranted. The figure comes from media reporting rather than a Samsung statement, and the company had not formally confirmed the plan as of the reports’ publication.

The detail is consistent across outlets, but the official version arrives on 29 June, and the precise allocation could shift between now and then.

What is not in dispute is the timing. The pledge comes as an AI-driven boom in demand for high-end memory has reshaped the calculus for both Samsung and SK Hynix, and as Seoul leans on its national champions to build at home rather than abroad.

The scale of the windfall has even prompted a warning from Korea’s policy chief that it could inflate regional housing costs. The meeting on 29 June will make the framing explicit. A president, two chipmakers, and a number large enough to function as a statement of intent.

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