The final day of Prime Day is officially here (yes, Amazon bumped the official sale up to June this year), and it’s my pleasure, as well as journalistic duty, to give you the deets on where to find the best sex toy deals.
As I’ve noted in years past, buying sex toys on Amazon is a gamble. If you don’t know what to look for, you could end up with something that does more harm than good (think porous jelly materials or chemical-laden vibrators). On top of that, Amazon isn’t allowed to promote sex toys on Prime Day the way it does for TVs and air fryers, which means you have to dig to find the discounts.
Luckily, you have me to do the research for you. To be transparent, while the official sale is live, the best sex toy deals right now aren’t actually on Amazon — they’re hiding at competing sales from trusted retailers and brands like Lovehoney, LELO, Bellesa Boutique, and Hello Nancy.
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Happy shopping!
Best Amazon Prime Day sex toy deal so far
Why we like it
This year, the pickings on Amazon are slim, but Tracy’s Dog is almost always marked down. It’s one of my favorite sex toy brands for people who crave intense clitoral stimulation but aren’t willing to pay more than $50. This is one of the only times I feel confident saying you’ll get more bang for your buck.
Right now, you can get Tracy’s Dog OG Lick (also known as the Juicy Clitoral Licking Vibrator) for $29.99 at Amazon. It doesn’t have a “Prime Day deal” badge or even a “discount” listed, but $29.99 is a good deal. For context, it normally retails for $45.99 on the official Tracy’s Dog website, so you’re saving 35% by grabbing it on Amazon instead.
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The OG Lick includes a remote and has seven licking modes and 10 vibration patterns. It’s also waterproof and super easy to use hands-free (I actually love using mine while I’m giving my partner head; it’s fun for everyone involved). Note: This is a “licking” vibrator; if you want suction, I recommend buying the OG Sucking Vibrator (which isn’t available on Amazon for some reason).
More Prime Day sex toy deals hiding on Amazon
Best bundle deal
Credit: Smile Makers Collection
$97.35
at Smile Makers Collection
$129.80
Save $32.45
Why we like it
I just discovered the brand Smile Makers Collection about a year ago (even though it was founded in 2011), but it’s quickly become one of my faves to recommend for so many reasons. Mainly because these toys were built with the female anatomy in mind (for sex toys, I know, revolutionary!). The brand even launched its own sex program (Vulva Talks) in 2019 and has gotten its expert-backed products onto mainstream shelves at Sephora, Ulta, and more this past year.
The Smile Makers Collection offers a no-frills way to reach an orgasm. It’s straight to the point in its marketing, and the products are effective.
Right now, all vibe bundles are 30% off, but I highly recommend getting the Erogenous Ecstasy bundle. It’s on sale for $97.35, down from $129.80 (save $32.45), and includes The Firefighter (which I recommended in my best sex toys roundup) and The French Lover. Both of these toys are for the girlies with pelvic pain who just want to have fun again. The clitoral stimulation is soft and yet powerful enough to get the job done over and over again. I have both of these toys, so I know!
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$135
at Mila
$179.99
Save $44.99
Why we like it
The Aura is unlike most sex toys I’ve tested. It’s a four-in-one personal massager (yes, I own this too! But I just got it, so it’s not in my roundup just yet). It features a heating function that ranges from 113 to 122ºF, a massage function that uses little rollers to mimic the feeling of fingers making a soft circular motion, four vibration modes, and six customizable suction levels. It covers almost all the bases for external stimulation (you’ll need a separate dildo for penetration, though).
Aside from the patent-pending design (it was co-designed with the lead engineer behind the Dyson Airwrap!), Mila’s branding is definitely giving rhode vibes. The company approaches sexual health and wellness as skincare — even its lube is sleek, and it applies as a mist, which I really love (most lubes are so messy!).
“Mila is building the first comprehensive cosmetics line for intimate skin — products designed not just to function, but to actively care for the skin down there the way we’d expect from a facial routine,” Kim Aviv, the founder of Mila, told me in an email. “Intimate care, reframed as skincare.”
Right now, you can get the Aura Pleasure Accessory for $135, down from $179.99 (saving you $44.99).
