FIFA officially has Bieber fever.
The World Cup governing body and the action platform Global Citizen announced July 8 that Justin Bieber will co-headline the World Cup final halftime show on July 19 at New York New Jersey Stadium. He’ll share the stage with Madonna, Shakira, and BTS in support of the FIFA Global Citizen Education Fund.
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The 11-minute show will also feature Burna Boy, Venezuelan conductor Gustavo Dudamel, and the PS22 Chorus, the Staten Island elementary school choir, performing alongside Coldplay. The show is also set to feature Sesame Street characters, including Kermit, Miss Piggy, and other Muppets, as part of the broadcast’s education-focused message. Coldplay frontman Chris Martin is curating the performance.
“The FIFA World Cup brings the world together in a way nothing else can,” Bieber said in a statement. “I’m grateful to be part of this Halftime Show, and even more grateful knowing it’s already helping expand access to education for children around the world.”
The halftime show is the first of its kind in FIFA World Cup history. While major soccer events often include opening ceremonies or pre-match performances, FIFA is introducing a halftime performance for this year’s final.
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The show will support the FIFA Global Citizen Education Fund, which is raising $100 million to expand access to education and soccer for children worldwide. According to Global Citizen, the fund has already raised more than $50 million. Throughout the tournament, $1 from every ticket sold to FIFA World Cup 2026 matches is being donated to the fund.
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Bieber’s addition expands a lineup that already included several major global artists. Madonna, Shakira, and BTS were previously announced as headliners for the show back in May, while Burna Boy brings another connection to the tournament through “Dai Dai,” the official song of the 2026 World Cup, which he performs with Shakira.
“The FIFA World Cup is one of the few moments that truly brings the entire world together,” Burna Boy said in a statement. “To represent Africa on the first-ever FIFA World Cup Final Halftime Show is a privilege and a responsibility that I don’t take lightly.”
The announcement has not been universally embraced, especially among soccer fans who already feel this World Cup has been “Americanized,” especially with the addition of brand-sponsored hydration breaks that interrupt the usual rhythm of matches. Adding a Super Bowl-style performance in the middle of the New Jersey final feels, to some, like another step in that direction.
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That experiment will get its first test next week, and FIFA is hoping they don’t have to say “Sorry.”
Topics
Music
FIFA World Cup
