Nara Smith would like the internet to know that she does not wash the dishes.
That detail may surprise anyone who has spent the past several years watching the 24-year-old creator get called one of TikTok’s most recognizable “tradwives” (she has over 12 million followers as of this writing). On the July 29 episode of Alex Cooper’s Call Her Daddy podcast, Smith pulled out her phone and found one definition: “a woman who embraces or promotes a traditional model of marriage and family life” by prioritizing homemaking and caregiving while supporting her husband as the primary breadwinner.
She argued that the label has never accurately described her.
Smith’s elaborate cooking videos have made her a fixture in the tradwife conversation, even though she has repeatedly rejected the term. This time, she went through the assumptions about her work, marriage, and household one by one.
The interview quickly restarted a familiar argument. Some viewers accepted Smith’s explanation. Others maintained that even if she does not live as a tradwife, her videos helped popularize the aesthetic.
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The debate raises a more basic question: What actually makes someone a tradwife, and why has the term become such a loaded label?
Nara Smith breaks down the tradwife definition
The title of Smith’s Call Her Daddy episode, “Stop Calling Me a Tradwife,” didn’t leave much room for interpretation.
“They [the internet] kind of used me as the poster child for the tradwife movement,” Smith told Cooper, calling the association “very bizarre.”
The term “tradwife,” as Mashable associate features editor Anna Iovine defined it in 2022, refers to a woman who “denounces feminism in turn for the ‘more fulfilling’ life of submitting to a man.” The husband typically serves as the breadwinner, while the wife focuses on homemaking, childcare, cooking, and cleaning. According to Smith, that description doesn’t fit. “I don’t prioritize being a homemaker,” she said. “I’m a working mom.”
Smith has modeled since she was 14 and now runs a lucrative content business; Forbes estimates she earned $7.5 million over the previous year. She was featured on the 2025 “Mashable 101” creator list, dubbed as “TikTok’s reigning domestic goddess.”
At home, Smith told Cooper, she and her husband, Lucky Blue Smith, divide childcare based on who is working. She cooks because she enjoys it, and because severe eczema and a lupus diagnosis after her first pregnancy prompted her to reevaluate what she ate and begin making more food from scratch. Smith also rejected the suggestion that her husband is the family’s sole breadwinner, explaining that they both work and provide for their household.
“Yeah, I like to cook. Sue me,” she said.
Smith acknowledges that her videos contain many of the cues viewers associate with tradwife content. She prepares labor-intensive food from scratch, wears feminine outfits, and builds recipes around what her husband and kids want. She married Lucky when she was 18, and welcomed their first child shortly after turning 19. Her family has also spent time with Hannah Neeleman, the creator behind Ballerina Farm, who is known as the “queen of tradwives.” (Neeleman inspired the 2026 novel Yesteryear, but more on that below.)
As clips from the interview circulated, critics argued that Smith’s private household arrangement doesn’t erase the image she has presented online. Many find her to have profited from making that domestic fantasy part of her public persona, “selling a dangerous product that young girls are taking note of.” In some commenters’ views, Smith knowingly used tradwife imagery to build a profitable brand and seems to now be distancing herself from the label without addressing what that content may have communicated.
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On the other hand, some defenders argue that Smith’s videos are “calming and enjoyable,” and that her content aims for views rather than an accurate depiction of her household. Others point out that Smith has never publicly promoted female submission or suggested women should leave the workforce, and they see using that term to describe her as a “microaggression.” As one X user put it, “The girl just wanted to make her kids candy from scratch.“
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This isn’t the first time Smith has rejected the label
Smith has been answering versions of the tradwife question long before Call Her Daddy.
In a 2024 interview with Harper’s Bazaar, Smith described her videos as a combination of her interests in cooking and fashion. She also explained that her famously hushed voiceovers were recorded inside a closet to avoid disturbing her children.
“It’s really not that deep,” she said of her cooking content.
In July 2025, Smith told Jay Shetty’s On Purpose podcast that people continued treating her as a symbol of traditional marriage despite her attempts to show that she was a full-time working mother.
She added that Lucky regularly cares for their children while she travels and handles tasks that viewers might not associate with a “traditional” husband, including doing dishes, getting the children dressed, and styling their hair.
Smith made the distinction again in April 2026 while announcing her first cookbook, Homemade. She told Vanity Fair that she considers cooking both a hobby and a job and described her marriage as modern. She also said she plans to expand her platform into a larger culinary lifestyle business.
Still, the label has persisted.
Why is the tradwife label so controversial?
Choosing to cook, raise children, or leave paid employment is only one part of the debate. The controversy grows when that personal arrangement is promoted as the “natural” or “preferable” role for women, particularly when it includes a husband leading the household and a wife becoming financially dependent on him.
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Those ideas are not simply being projected onto the movement by its critics. A 2025 University of Hawaiʻi study analyzing posts tagged #tradwife and #tradelife found recurring messages that portrayed feminism as incompatible with femininity, blamed feminism for women’s dissatisfaction, and promoted traditional gender roles as biologically or religiously determined. Some of the content also included exclusionary messaging about transgender and gender-fluid people.
“Life for actual 1950s housewives was lonely and boring — if you were ‘lucky,'” Iovine wrote back in 2022. She noted that domestic violence was widely treated as a private family matter, marital rape was not illegal in every state until 1993, and many homemakers experienced isolation, anxiety, and depression. Those realities are considerably less soothing than the vintage dresses and homemade bread that appear online.
The rise of the tradwife online has also come in tandem with the stripping of reproductive rights for women in the U.S., like the reversal of Roe v. Wade and attacks on the birth control pill, showcasing real-life consequences to the backlash of feminism.
Supporters, however, describe the lifestyle as a freely made choice and an alternative to the strain of balancing employment with motherhood.
“I believe working is good for many women, but [working outside the home] is also the cause of burnout for mothers,” self-described tradwife Estee Williams told Business Insider in 2022. Williams said she promotes homemaking to show the fulfillment she finds in it. Alena Kate Pettitt, another early tradwife creator, has similarly called traditional housewifery “a choice” that “shouldn’t be mocked.”
Despite the controversy, the content still appeals to viewers who have little interest in its traditional division of power. A 2025 survey of 1,000 British women ages 18 to 34 found that 79 percent were attracted to the calm, relaxed lives depicted in tradwife videos, while 62 percent were drawn to the luxury. Only 7 percent were interested in men serving as household decision-makers, though, and fewer than 8 percent said they would adopt the lifestyle themselves.
The highly polished videos also bear little resemblance to the circumstances of many stay-at-home mothers. As The Atlantic reported, many American mothers leave the workforce because childcare would cost as much as or more than they could earn — 75 percent of surveyed families with stay-at-home mothers had household incomes below $50,000, and more than two-thirds struggled to pay their bills.
Prominent tradwife influencers occupy a different economic reality, earning money through the very content that depicts them retreating from paid work. Researchers have identified the influencer business model as one of the movement’s central paradoxes: creators monetize sponsorships, products, and audiences while promoting a lifestyle centered on women leaving the workforce.
The fascination surrounding Caro Claire Burke’s 2026 novel Yesteryear offers a clear example of how contentious the subject remains. The book follows a wealthy tradwife influencer who wakes up in 1855 and must recreate the domestic life she promoted online without her modern kitchen, nannies, or production team. It became a bestseller, and Amazon MGM acquired the film rights, with Anne Hathaway attached to star and produce.
The book divided reviewers, too. Some viewed it as a broader examination of power, while others called it a “dissatisfying take” that failed to fully examine the religion, politics, and economic conditions behind the movement.
Its success nevertheless offered another sign of the public’s continued interest in tradwives, including among readers who strongly disapprove of the movement.
Smith’s latest interview has given them one more version of the debate. For now, Smith is still cooking. Lucky, apparently, is still on dish duty.
