X is overhauling how it pays creators, phasing out its long-running Revenue Sharing program in favor of a new system called the Original Content Rewards Program.
The platform’s Creators account announced the change in a post, saying the program is meant to “reward creators who bring original ideas, expertise, reporting, creativity, and commentary to X.”
According to the announcement, X stopped accepting new Revenue Sharing enrollments immediately and will wind the program down entirely after Sept. 7. Creators currently enrolled will receive three final payouts — two on the standard schedule in mid- and late August, and a final payment around Sept. 11 covering earnings through the cutoff date. Starting Sept. 8, existing Revenue Sharing members can apply for the new program if they meet its eligibility requirements, the company said.
Per X’s announcement, the new program ties earnings to “qualified impressions” a creator’s original content receives, rather than the advertising-revenue split that defined the old system. Qualified impressions must come from unique, verified Premium subscribers viewing at least half of a post on the Home Timeline; impressions that are duplicated, paid, promoted, or fraudulent don’t count.
Mashable Light Speed
To qualify, X says creators must be at least 18, live in an eligible country, hold a Personal or Business account in good standing, subscribe to a paid X tier, and have at least 500 verified followers, along with 500,000 Home Timeline impressions from verified users over the prior 90 days. Those requirements must be maintained continuously to keep receiving payouts, according to the announcement.
X’s guidelines lean heavily on defining what counts as “original.” Per the company’s post, content that is copied, reuploaded without authorship, generated through automated means, or reposted with only minor edits — such as captions, watermarks, or basic text overlays — won’t qualify. Users can earn from reposting others’ material only if they add substantive commentary, analysis, or creative editing. So, simply describing what’s already happening in a post doesn’t meet the bar.
As noted in Engadget’s report on the news, X adjusted its Revenue Sharing formula in March to weight engagement more heavily toward a creator’s home region. That shift, they wrote, likely followed revelations that a number of popular accounts posting pro-Trump content and US-focused commentary were not actually based in the United States.
Whether the new Original Content Rewards Program carries over a similar regional weighting is not yet clear.
