TL;DR: Chipotle and top-ranked U.S. tennis player Taylor Fritz are teaming up for “Every Win Tastes Better,” a promotion that unlocks BOGO entrée codes on his Instagram Story after every singles win at the U.S. Open.
Win a match, win a burrito — that’s the deal.
Chipotle’s iconic foil wrap just got a courtside upgrade. The chain announced it’s teaming up with top-ranked U.S. men’s tennis player and superfan Taylor Fritz on “Every Win Tastes Better,” a promotion that turns his tournament run into free food for fans.
As Fritz chases becoming the first American in 23 years to win the men’s singles title at New York’s premier tennis tournament, Chipotle is giving away buy-one-get-one (BOGO) entrée codes after every one of his singles wins.
How to claim this free giveaway
After each Fritz victory, he’ll drop a unique text-to-win code on his Instagram Story (@taylor_fritz). Text it to 888-222, and if you’re fast enough, you’ll get a BOGO entrée offer redeemable on the Chipotle app or Chipotle online.
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The number of codes up for grabs grows the further Fritz advances:
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Round 1 — 2,500 BOGO offers
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Round 2 — 3,000 BOGO offers
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Round 3 — 3,500 BOGO offers
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Round of 16 — 4,000 BOGO offers
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Quarter-final — 4,500 BOGO offers
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Semi-final — 5,000 BOGO offers
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Final — 10,000 BOGO offers
The promo runs until all the codes for a given round are claimed, whichever comes first. It’s open to legal residents of the 50 U.S. states and D.C. who are 13 or older, and you’re limited to one code per person per round that Fritz advances. Chipotle will notify winners by text (standard text and data rates apply).
Fritz has been a Team Chipotle athlete for three seasons, wears the logo on his sleeve during tournaments, and holds a Chipotle Celebrity Card that gets him free food for life. He’s also said he ate Chipotle on every off day and before every night match during his title run in Washington, D.C., earlier this month.
Credit: Chipotle
“Anyone who follows me knows I eat a lot of Chipotle when I’m playing tournaments,” Fritz said. “I love that every time I win a singles match in New York, fans have another chance to score a BOGO. I’m trying to make them give away as much as possible.”
The codes drop fast and disappear faster, so @taylor_fritz is officially a must-follow through the tournament.
