TL;DR: Hatch Baby, priced at $79.99, is a nightlight and sound machine that grows with your kid — plus three months of 1:1 chat with real sleep consultants. After that, it’s $69.99 per year or $6.99 per month.
Hatch has spent years building sleep gadgets for adults — the Restore line of smart alarm clocks has quietly become a go-to for people trying to fix their bedtime scroll habit. Now the brand is turning that same playbook on the people who arguably need it more: babies who haven’t figured out how to sleep yet.
Hatch Baby is available now for $79.99 in many colorways: beechwood, putty, mint, peach, and greige. The price includes three months of Hatch+, the brand’s subscription tier that unlocks 1:1 chat with certified sleep consultants and Hatch’s full library of sleep content.
Unlike a basic white noise machine your baby will outgrow, Hatch Baby works for four different stages of childhood:
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Expecting — soothing lights and sounds to prep the nursery before the baby even arrives
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Newborn — calming cues plus Smart Sleep Logging to start building healthy sleep habits from night one
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6 months — lullabies and Pink Noise, which Hatch says is linked to higher-quality deep sleep and tends to feel gentler on little ears than standard white noise
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2 years — Time-for-Bed and Time-to-Rise cues that teach toddlers when it’s okay to get out of bed
The device is controlled through a “Big Button” you tap to start bedtime sounds, plus a twist dial for volume. There’s also a soft nightlight built in for late-night feedings and diaper changes without flipping on the overheads.
The main feature is the support system layered on top of the hardware. Hatch+ includes 1:1 chat that blends AI and human expertise — Hatch AI Chat is available any time, while actual Certified Sleep Consultants are available Monday through Friday, 8 a.m. to 5 p.m. ET, for more in-depth questions.
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Keep in mind, this is sleep coaching, not medical advice. For health-related questions, you’ll need your pediatrician.
Credit: Hatch
How Hatch Baby works
More than a gadget, Hatch Baby is a complete sleep support system — offering Smart Sleep Logging with Nap Nudges, adaptive schedules, and milestone guides to help answer any midnight questions and keep the baby’s routine on track.
The built-in Tuck-Ins feature also adds a deeply personal touch by letting parents or distant family members record custom lullabies, stories, and bedtime messages to play directly through the device.
Everything runs through the Hatch app, which requires a 2.4 GHz WiFi connection (with Bluetooth as a backup), so you can start a sound, check a sleep log, or adjust a routine from another room — or another city.
Hatch+ subscription
The three months of Hatch+ included with purchase is not an auto-renewing trial — Hatch says it simply ends unless you opt back in. After that, you can keep going for $69.99 per year or $6.99 per month.
If you decide not to renew, you still get to keep the basics: lights and sounds, the Time-for-Bed/Time-to-Rise cues, Tuck-Ins from family, and phone playback. What you lose is the full subscription layer — the 1:1 Sleep Consultant chat, the Sleep Guides, premium stories and songs, dynamic lighting, and predictive schedules.
Every Hatch Baby purchase ships with the device and a power cord, weighs about 1.1 pounds, and comes with a 30-night bedside trial and a one-year warranty. It’s also HSA/FSA eligible — a small but very real perk for parents already feeling the sting of nursery expenses.
Whether you stick with the full subscription or keep it simple with the free features, if it gets you even one extra hour of sleep, it’s worth every penny. Get the Hatch Baby for $79.99.
