The iPhone Ultra is finally here. Wait. Scratch that. Apple’s first foldable device is apparently not going by that name anymore. And along with a new name, the foldable will apparently be more affordable than expected, too.
On the eve of the Apple iPhone launch event, Bloomberg‘s Mark Gurman dropped some big news about Apple’s foldable iPhone. Apple is expected to announce the iPhone 18 line, along with the foldable smartphone, at the big “Surprise and Shine” event later today.
Apple has reportedly decided to call the foldable the “iPhone Duo.”
The foldable device has been referred to by Apple insiders, analysts, and leakers for months as the iPhone Ultra, so this is a bit of a surprise. The iPhone Duo does seem to fit a bit better as a name, as it’s not technically a premium iPhone 18 experience as “Ultra” tends to convey. It’s a whole new product line for Apple.
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If you really liked the iPhone Ultra name and are disappointed by the news, Gurman reported some additional updates that may act as a consolation for the name change.
The iPhone Duo is expected to launch with a retail price of $2,000. That’s several hundred dollars less than most analysts expected. The launch price was recently pegged at around $2,300 with an average cost of $2,550.
We will know more about the iPhone Duo very shortly when Apple officially announces the foldable device at the event.
Follow our Apple event live blog to catch up on the latest news and announcements from the “Surprise and Shine” keynote, with live updates from Apple Park
