TL;DR: Target’s exclusive in-house brand, heyday, just launched a limited-edition tech collection inspired by Netflix’s KPop Demon Hunters. Every item in the initial drop costs just $20 at Target stores and online.
If you are as obsessed with KPop Demon Hunters as the rest of the internet, your desk setup is about to get a massive upgrade. Target’s in-house accessory brand, heyday, just launched an exclusive tech and collectibles drop for fans.
They took the vibrant world of directors Maggie Kang and Chris Appelhans’ animated flick and slapped it onto functional gear you will use every day. The initial lineup centers on the film’s star-studded lineup — from the demon-slaying K-pop trio HUNTRI/X (Rumi, Mira, and Zoey) to their rival demon boy band the Saja Boys, and even fan-favorite icons like Derpy Tiger.
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To top it off, every single piece in this first wave costs a flat $20, making it easy to pick up a few pieces for your dorm, bedroom, or office setup without burning a hole in your wallet.
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Here’s what you can snag in the $20 initial drop starting today:
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Ramen Charging Bundle — A hilarious, food-themed charging kit that disguises your everyday power cables into a quirky instant-noodle setup.
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Soda Can Speaker — A compact, portable Bluetooth speaker shaped like a soda can that looks just as good sitting on a shelf display as it sounds playing your favorite tracks.
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Light-Up Power Bank — A portable battery pack featuring glowing character artwork to keep your phone juiced up while you’re out and about.
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Pat Pat Light — A cute ambient night-light you can physically tap to illuminate your desk or nightstand with soft mood lighting.
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Character Headphones — Affordable over-ear headphones styled with colorful KPop Demon Hunters character graphics and sleek designs.
Credit: heyday / Netflix / Target
Credit: heyday / Netflix / Target
Target is treating this like a full-blown fandom launch, so if you are holding out for gaming gear, you won’t have to wait very long. While today’s drop covers all your daily charging, lighting, and audio needs, a secondary wave is officially scheduled to hit shelves and online storefronts on Nov. 8.
The second drop will pivot hard into creator tools and desktop gaming accessories, bringing keyboards, desk mats, and setup gear into the mix.
The first wave of the heyday x KPop Demon Hunters collection is available right now exclusively at Target stores nationwide and Target online. Grab your favorite $20 pieces before the most popular character designs start selling out.
