TikTok has backtracked on suspending the Musk documentary‘s advertising account just two days after implementing the suspension.
The account received a suspension on Friday for its ads promoting the documentary, which is critical of the world’s richest man and which Musk himself has referred to as a “hit piece” — although Mashable’s Matt Binder described it as “brutal and accurate” in his review.
TikTok lifted the suspension on Sunday, informing the documentary’s studio, Bleecker Street, and citing an “error,” per The Hollywood Reporter.
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This isn’t the first promotional issue the four-hour documentary has faced. Last month, it was reported that YouTube and Meta were refusing to run ads for the trailer, before both companies reversed their decisions following a wave of social media backlash (YouTube claimed ads for Musk were “temporarily restricted,” while Meta described its decision as an “error”).
Alex Gibney’s documentary tracks the Tesla and SpaceX founder’s rise to power, featuring interviews with his father, former partners, and Tesla founder Martin Eberhard. It opened last weekend before expanding its run this weekend, grossing a little over $300,000 per The Wrap.
Mashable has reached out to TikTok for comment.
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