You’re probably feeling pretty smug right now. You survived the first wave of Starbucks holiday merch without going into total financial ruin. Congrats! You’ve clearly grown. You’re an adult who’s strong enough to withstand even the craftiest of marketing tricks. Right?
Wrong. The second wave is even more tempting. At this point, our hands are tied. It’s basically impossible to resist the call of the bear.
Starbucks’ viral star is returning to shelves with a collectible twist. Launching on Nov. 10, Starbucks is releasing the Bearista Glass Cold Cup Surprise Box Edition ($39.95) at participating U.S. coffeehouses. Each sealed box hides one of five festive glass Bearista cups, complete with a green straw, a matching lid, and a custom personality card that breaks down their holiday lore, seasonal vibe, and signature drink order.
I don’t need to tell you that the whole world will go absolutely mad for these cups.
Starbucks is capping in-store purchases at two boxes per customer. A limited quantity will be available exclusively for Starbucks Rewards Reserve members on the Starbucks Shop starting Nov. 9 at 1 p.m. ET (limited to one per member).
Mashable Trend Report
Aspen: The Skiing Bearista Bear
Credit: Starbucks
An incredibly sweet alpine adventurer who’s more than ready for sunrise ski runs and lodge hangouts.
Reiny: The Reindeer Bearista Bear
Credit: Starbucks
Sporting miniature antlers, this cuddly bear is built for cozying up under a blanket with your favorite holiday movies
Bunny: The Snow Bunny Bearista Bear
Credit: Starbucks
Bunny features active color-changing glass that shifts shades the second iced coffee hits the chamber.
Joy: The Ice Skating Bearista Bear
Credit: Starbucks
Retro skater flair combined with a miniature snow globe gives this little guy serious festive vibes.
Goldie: The Golden Bearista Bear
Credit: Starbucks
Goldie is the rarest Bearista of the bunch. Get lucky or rely on massively inflated secondary-market listings.
You can’t choose which Bearista you get, but that’s part of the fun. You’re dropping $39.95 on a mystery box and hoping for the best. If you’re hunting specifically for the color-changing Bunny or the rare Goldie, basic probability dictates you could easily drop $80 on your two-box limit and end up with duplicate Aspens. That’s the risk you take.
